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Thought Leadership
The Advertiser Butterfly Effect
The butterfly effect is a simple concept: a butterfly flaps its’ wings, and due to all of the subsequent events occurring because of that...
Good Sellers Ask What. Great Sellers Ask Why.
Working as a management consultant, I have the good fortune of working across multiple teams at multiple companies simultaneously. Doing...
Dear Publishers: Think Like A Broadcaster
Banners suck. They do. We all know they do. We've all always known they do. Our audiences know they do. EVERYONE knows they do. I'm sure...
Programmatic Sales Is a Myth
Let's start with a basic premise: sales is an incredibly hard job, with a distinct set of skills, which a small number of people...
The Great Ad Tech Break Up
The great break up of ad tech is coming. And it's appropriately driven by data. Since 2007, everyone has been predicting "The Great...
Ad tech? Try add value!
"Here I go again, on my own......going down the only road I've ever known". Ah, Whitesnake! Many people may not know this, but David...
Publisher Kaizen - A Cultural Shift
I often use this space to write about the challenges that publishers face; it's a topic that never ends as the life of a publisher today...
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